The back-of-house app for coffee shops

Your café, up before the sun.

Dawnline counts the shelves, writes the vendor orders, plans the morning bake and keeps the schedule, so the person running the shop can spend the day with guests instead of a clipboard.

No sign-up. The demo runs a sample café with made-up numbers.

Dawnline's Today page: yesterday's sales, who is on the clock, what to order now, and the AI's top three things to do today.

Built behind the counter. Dawnline started as the app for Matari Coffee's two shops in Columbus, Ohio, and runs them every day.

  • 2shops on it daily
  • 260+items counted and ordered
  • 1app for owner, managers and baristas

A day with Dawnline

From the first tray to last call.

Every screen is a job someone in the shop already does. Dawnline puts it in order and does the math.

  1. First light

    The opener sees how many croissants to pull and bake, round by round, from the last four same weekdays, the weather and holidays.

  2. Opening checklist

    Fridge temps, the espresso machine, the case. Checked off on the store iPad with a PIN, no shared passwords.

  3. Morning report

    The owner's phone gets yesterday's sales, prime cost and the three things worth doing today.

  4. The count

    Tap tiles with plus and minus, shelf by shelf. Items you are low on come up first, with the order amount already worked out.

  5. Order run

    Orders are drafted from your pars and what sold. You confirm, and Dawnline emails or texts each vendor.

  6. Last call

    Waste logged, cash counted, a closing note for the opener. Sales come in from your point of sale overnight.

What it does

Everything behind the counter, in one place.

Counts that take minutes

Group by shelf, vendor or how often you count. Scan barcodes, count by voice or snap a photo of the shelf.

Vendor orders on autopilot

Suggested orders from pars and usage, the cheapest vendor for each item, and reminders before a vendor's cutoff.

A bake plan that learns

Built for frozen dough. It raises the plan after a sell-out, trims it after leftovers and rounds to your oven trays.

Recipes and real margins

Cost per drink from your box prices, add-ons that take out what they replace, and a warning when a price rise eats your margin.

Schedule, time clock, payroll

Build the week, publish it to phones, let staff swap shifts and clock in, and get hours ready for payroll.

Money you can trust

Daily prime cost, food cost and labor against your targets, invoices and statements, and a scorecard for every shop.

Your own online ordering

Dawnline Ordering gives your café its own pickup ordering site with card payments, a kitchen screen and sales reports.

AI helpers built in

Ask Dawnline questions in plain words, get a morning briefing, check an order before it goes, and find out why a count is off.

Food safety and the shop floor

Temp logs, use-by dates, equipment cleaning, repairs, incidents, cash counts and the shift handoff note.

Works with your point of sale

Keep your register. Dawnline reads it.

What sold, by the hour, comes in every night, so counts, orders, the bake plan and prime cost start from real sales.

Connected today

  • Clover

Connected for you during setup

  • Square
  • Toast
  • Lightspeed
  • Shopify POS
  • SpotOn
  • Revel
  • Heartland
  • TouchBistro

Using something else? A manager can type in the day's sales in under a minute.

On the phone in your apron

Made for a thumb, not a desk.

Dawnline works on any iPhone, Android phone, iPad or computer. Nothing to install: add it to the home screen and it opens like an app.

Today on a phone: sales, what is waiting on you and today's top three.
Today
The count on a phone: item tiles with plus and minus buttons and the amount to order.
The count
The bake plan on a phone: how many of each pastry to bake, and why.
Bake plan
Suggested vendor orders on a phone with totals and minimums.
Orders

For the owner

Know your prime cost every morning, not every quarter.

Dawnline joins what sold on your point of sale, what each drink costs to make and who was on the clock, and shows the result day by day against your target.

$1,086

a month less waste and over-ordering in our test café selling $100,000 a month, from the bake plan and order reminders alone. (A computer simulation, not a promise.)

Prime cost page: 52.5 percent yesterday, on target, with food cost, labor and a 30-day chart.

Pricing

One plan. Everything in it.

Per shop, with the inventory app, online ordering, the AI helpers and a store iPad included.

dawnline + Ordering + AI

$450per shop, per month

$500 one-time setup

Try the demo first
  • The Dawnline app for owners, managers and baristas
  • Counts, pars, vendor orders and deliveries
  • Bake plan, recipes, costs and margins
  • Schedule, time clock, timesheets and payroll hours
  • Dawnline Ordering: your own online ordering site
  • All the AI helpers, including Ask Dawnline
  • A store iPad for each shop, set up and ready to use
  • Connects to your point of sale for sales every night
  • Setup: we load your items, vendors and recipes

Questions

What café owners ask first.

Do I need new hardware?

No. Each shop gets a store iPad with the plan, set up for counts, checklists and the time clock with staff PINs. Everyone else uses the phones and computers they already have.

Does it work with my point of sale?

Yes. Clover is connected today and pulls sales, menu items and hours every night. Square, Toast, Lightspeed, Shopify POS, SpotOn, Revel, Heartland and TouchBistro are connected for you during setup. With any other system, a manager types in the day's sales in under a minute.

What does setup include?

We load your items, vendors, pars and recipes from the spreadsheets or invoices you already have, set up your shops and staff, and walk your managers through the first count.

What do the AI helpers cost?

They're included in the $450 plan. Every AI answer says it's a suggestion, and nothing is ordered or changed until a person confirms it.

Can my baristas use it?

Yes. Each person sees what fits their role: baristas see counts, the checklist, recipes and their schedule; managers and owners see orders and money.

Can I see it before I talk to anyone?

Open the demo. It's the real app running a sample café, with owner, manager and barista views. Nothing you do there is saved.

See your morning in Dawnline.

The demo is the real app with a sample café. Open it as the owner, a manager or a barista.